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Engagement models

Fractional CMO, retainers, interim and board-level leadership

Senior marketing leadership and hands-on delivery in the shape your business needs right now. Every engagement has a clear scope, defined outputs and one accountable senior lead.

  • Models 06
  • Base Manchester
  • Coverage UK, EU, North America
Agent Kelly opening a briefcase and standing up four confidential folders labelled Search Strategy, Paid Media, Influencer Plan and Social Media Overview
01
Ongoing

Fractional CMO

Senior marketing leadership on a part-time basis. We set the strategy, lead your team and agencies, report to the CEO and board, and stay accountable for results. Built for scale-ups, founder-led and PE-backed businesses that need a CMO's thinking without a full-time hire.

  • Strategy and annual plan
  • Budget and channel mix
  • Team and agency leadership
  • Board reporting
  • Hiring support
02
Weeks

Strategy sprint

A fixed-scope project to create a strategy for one or more channels, such as SEO and content, social and community, or CRM. You get a clear plan, practical tools and a handover your team can run with.

  • Audit and investigation
  • Written strategy
  • Templates and playbooks
  • Team workshop
03
Long term

Monthly retainer

Ongoing, hands-on delivery for brands that want the work done, not just planned. A monthly retainer covers agency-style execution across the channels you choose, such as social media management, SEO, content production, CRM and paid media, with senior oversight, a fixed monthly scope and regular reporting.

  • Fixed monthly scope
  • Channel execution
  • Content production
  • Social media management
  • Monthly reporting
04
Months

Interim leadership

Full leadership cover when a marketing leader leaves, during a restructure, a launch or a market entry. We keep delivery moving, steady the team and set up the next permanent leader to succeed.

  • Day-to-day leadership
  • Team and agency reset
  • Launch delivery
  • Permanent hire
05
Board

NED and advisory

An independent, commercially minded marketing voice at board level. We challenge and support the executive team on growth, brand, acquisition and what AI really means for marketing.

  • Board meetings
  • Plan challenge
  • Executive mentoring
  • Exit readiness
06
Investors

Marketing due diligence

An independent review of a company's marketing and growth engine for investors, acquirers or boards: channel performance, brand health, customer economics, team capability, risks and the realistic opportunity.

  • Channel review
  • Customer economics
  • Team assessment
  • Value creation plan
Questions

Fractional CMO FAQs

How much does a fractional CMO cost?

Fees depend on the number of days, the scope and the length of the engagement. A fractional CMO typically costs a fraction of a full-time executive's salary, benefits and recruitment fees. After a briefing call we will send a clear proposal with fixed fees.

What is the difference between a fractional and an interim CMO?

A fractional CMO works part-time on an ongoing basis. An interim CMO usually works close to full-time for a fixed period, often to cover a gap or lead a specific change.

What does a monthly retainer include?

A monthly retainer is for long-term execution work, run like an agency but with senior oversight. We agree a fixed monthly scope across the channels you need, such as social media management, SEO, content, CRM or paid media, then deliver it each month with regular reporting and reviews. Retainers can run on a rolling basis or for a fixed term.

How quickly can you start?

Strategy sprints and advisory work can often begin within two weeks. Fractional and interim roles depend on current commitments, so get in touch early if you have a deadline.

Do you work remotely?

Yes. We work remotely with clients across the UK, Europe and North America, and on site when it adds value, such as for workshops, board meetings and team sessions.

Can you help us hire a permanent marketing leader?

Yes. Many fractional engagements end with a permanent hire. We can help define the role, write the brief, assess candidates and support their onboarding.

Next step

Brief us.

Tell us where the business is heading and what is getting in the way. We will reply within two working days with an honest view on whether, and how, we can help.