Practical, sourced guidance for founders, CMOs and affiliate teams in fast-moving and regulated markets. Every rule we cite links to the regulator or platform that wrote it.
What the September 2026 spam update means for slots and poker sites that cover the same games, rules and bonuses, and how to strengthen top pages and consolidate the rest.
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How Kalshi and Polymarket grew so fast, how affiliate sites and creators send them traffic, and why the UK is a different game.
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What Google's own guidance and the original GEO research say about earning citations in AI Overviews, AI Mode and AI assistants.
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The Gambling Commission's 10x wagering cap and mixed-product ban, and what they mean for operator and affiliate marketing.
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Approval routes, risk warnings, cooling-off periods and the ban on sign-up incentives, explained from the FCA's own guidance.
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Ad labelling, joint responsibility for affiliate content and the extra rules for gambling, crypto and finance brands.
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