https://agentkelly.co.uk/blog/Marketing strategy articles on AI search, iGaming, crypto, fintech and influencer marketing.en-gb https://agentkelly.co.uk/blog/google-spam-update-slots-poker-siteshttps://agentkelly.co.uk/blog/google-spam-update-slots-poker-sitesThu, 15 Oct 2026 09:00:00 +0000Google's September 2026 spam update finished on 8 October after almost two weeks. Google named no single target, but its spam policies describe patterns that are common on slots and poker sites: copied game descriptions, template reviews and near-identical location pages. Brands should strengthen the pages that already rank and merge, redirect or remove the pages that cover the same subjects and keywords. https://agentkelly.co.uk/blog/prediction-markets-affiliate-traffichttps://agentkelly.co.uk/blog/prediction-markets-affiliate-trafficWed, 14 Oct 2026 09:00:00 +0000Prediction markets let people trade yes or no contracts on real events, and sport has turned them into one of the fastest-growing products in betting. Affiliates send traffic mainly through promo code content, comparison pages, creators and referral links, because paid search is largely closed to them. In the UK, sports and political markets are treated as gambling, so unlicensed platforms cannot be promoted to British consumers. https://agentkelly.co.uk/blog/geo-aeo-igaming-affiliateshttps://agentkelly.co.uk/blog/geo-aeo-igaming-affiliatesSat, 10 Oct 2026 09:00:00 +0000There is no secret AI markup. Google says pages need to be indexed and eligible for a snippet to appear in AI Overviews and AI Mode, and that unique, expert-led content matters more than any AI-specific trick. For iGaming affiliates, that means first-hand reviews, clear facts and genuine authority, not more pages. https://agentkelly.co.uk/blog/uk-gambling-promotions-rules-2026https://agentkelly.co.uk/blog/uk-gambling-promotions-rules-2026Sat, 10 Oct 2026 09:00:00 +0000Since 19 January 2026, Gambling Commission licensees must not set wagering requirements above 10 times the bonus, and must not combine more than one type of gambling product in a single incentive. Together with the online slots stake limits introduced in 2025, these rules change how bonuses should be designed, described and compared. https://agentkelly.co.uk/blog/uk-crypto-marketing-ruleshttps://agentkelly.co.uk/blog/uk-crypto-marketing-rulesSat, 10 Oct 2026 09:00:00 +0000Since 8 October 2023, anyone marketing qualifying cryptoassets to UK consumers must use one of four lawful routes, carry clear risk warnings, offer first-time investors a 24-hour cooling-off period and avoid incentives such as refer-a-friend bonuses. The rules apply to overseas firms and to influencers too. https://agentkelly.co.uk/blog/influencer-affiliate-compliancehttps://agentkelly.co.uk/blog/influencer-affiliate-complianceSat, 10 Oct 2026 09:00:00 +0000In the UK, influencer and affiliate content is advertising whenever there is payment, an incentive, a commercial connection or an affiliate link, so it must be clearly labelled upfront. The ASA usually holds the brand at least jointly responsible for affiliate content, and gambling, crypto and finance brands carry extra rules on top.